Toyota Alphard Listed & Priced

November 2, 2010 by Tycho de Feijter

Toyota’s Alphard will hit the Chinese market tomorrow, it comes as an import and not cheap. The 2.4 costs 610.800 yuan and the 3.5 784.800 yuan. That is a huge sum of money for what ain’t no more than a luxury van. Toyota got one thing for it: there is no competition for the Alphard, at all. But whether that’s really a good thing is the big question. My guess is it is not, Toyota might sell a few to airport taxi companies or hotels for vip-transport, but otherwise I don’t think there is a market for a car like this.