- Advertisement -

Toyota will not launch cheap JV-subbrand in China

Reading Time: < 1 minutes

News like this to your inbox or phone?

Weekly summary to your inbox

Never miss an important news

Get Instant notification once the news is pusblished.

Toyota will not establish any joint venture sub-brand in China in the coming few years, according to the China Business News on Thursday, citing the Japanese automaker’s managing director Satoru Mouri.

“Toyota isn’t the best brand and we don’t have much market share yet,” said Satoru Mouri. Compared with an expected growth rate of 15 percent in 2011 of the auto industry in China, Toyota has only set a target of 7 percent, to 900,000 units this year.

Toyota’s joint venture models have 5 percent of market share in China. It will take some time for consumers to know more about the brand, and the car maker needs to improve itself to be more credible, said Satoru.

“When everybody considers Toyota a great brand,” then it will be the right time for the company to develop its joint venture’s own sub-brand in China, said Satoru Mouri.

The main developing strategy is to make customers identify the brand with high quality and high technology.

Via: GlobalTimes.

News instantly?

Get notified about every news in your phone.

- Advertisement -

1 COMMENT

  1. Correct, Toyota is not a very good and exciting brand to own. Toyota will only sell by

    1)Aggresive marketing ( Chinese will not get carry away by stupid low price advertisement as they know what they want to buy or own)

    2) Toyota cars had been King of Mass defect recall
    ( The chinese will not endanger kives for lack of safety)

    3) The strength of the Body panel/frame on built Toyota cars is either soft ( filmsy ) and not as strong compares to USA , korean and continental makes.

    4) Toyota cannot exploit the chinese with sub standard cars .

    5) the Chinese do not care a shit about resale value about Toyota cars.

    6) Chinese prefer Toyota to pack their bags home so that they can enjoy to drive other makes . In other words Toyota is like an obstacles in China when the Chinese can own other makes .

    No rich Chinese will want to own any Toyota unless the lower middle class. Just no pride owning a Toyota.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

- Advertisement -