Opel will launch the face lifted Antara SUV at the Chongqing Auto Show in June. The Antara is imported and made in the ex-Daweoo factories in South Korea. Price in China will start at 271.000 yuan and end at 313.000 yuan. Only engine is the 2.4 gasoline. Opel is a small player in China where most of its cars are sold as Buicks. It ain’t exactly clear why GM finds it smart to extra-run the Opel brand as well. Via: Sohu.com.
My thought is that Opel and Buick will start to grow apart in China. I would expect Buick to be modified by Chinese designers and rely less on importing an Opel and then putting a Buick badge on it. They will likely share the same underpinnings but not sheet metal
I also see space for Opel and Buick. Buick is American mid-luxury with Opel being a sold a German/Euro spec car with different driving dynamics. There are some great models in the Opel family that, I believe, wouldn’t fit well with the Buick image such as the small cars and Opel Performance Cars (OPC) models.
Your thoughts? Great website by the way.
Michael (Washington DC)