Unload the Spanish boat; Seat Leon arrives in China

1 min to read
Feb 17, 2012 12:03 PM CET

The Seat Leon hatchback/cross-over/mpv/thing will be listed in China late this month. The first shipload of Leons arrived yesterday at the port of Tianjin. The Leon is indeed an import and will therefore be very expensive. Volkswagen wants Seat to be its sporty-premium brand in China so they don’t bother bringing the cheapies, only the Leon FR and Leon Cupra will be sold.

Seat China

Will this plan work? Likely not. Chinese car buyers don’t mind paying a premium for a premium-quality car from a well-known ‘famous’ brand. Seat, sadly, is virtually unknown in China and its quality is decidedly sub-Golf. The Golf is made in China and so is all the other competition from Japan and South Korea, which are established brands on the Chinese market and will be much cheaper than the Seat.

The Leon, wait for it, will cost between 250.000 and 300.000 yuan in China, more than a top-spec biggest-engine locally made Audi A4L! Almost double the Honda Civic! We say: Seat, good luck… and see you in Spain soon.

Pics via: Autohome.

Recommended for you
Volkswagen’s Chinese JV to launch two NEVs by 2027 – developed exclusively for China
Volkswagen’s Chinese JV to launch two NEVs by 2027 – developed exclusively for China
Pre-production Volkswagen ID.Evo full-size SUV with Xpeng tech assembled at the loss-bearing Chinese plant
Pre-production Volkswagen ID.Evo full-size SUV with Xpeng tech assembled at the loss-bearing Chinese plant
32936327604046953412
Volkswagen unveiled three electric concept vehicles: ID. AURA sedan, ID. ERA SUV, and ID. EVO SUV
Follow us for ev updates
New Cars in China
seat
Volkswagen
Comments