Chery is now the largest shareholder of Qoros, and it will basically be operated as a Chery brand. Model Young is a new line of semi-sporty semi-premium vehicles under Qoros that will be aimed at young car buyers, hence the idiotic name.
The SUV is the first car of this Model Young brand. We don’t know the name yet, but we know its code name: T1x. So the full name of the SUV is going to be like this: Chery-Qoros Model Young [insert name].
The SUV is not at all a new car, it is basically a rebadged Chery Tiggo 7. Qoros didn’t even bother to change the lights, all they did was alter the grille a bit and add fake air vents on the front fenders.
The engine is the same as in the Tiggo 7: a 1.5 turbo with 154 hp, mated to a 6-speed manual or a 6-speed DCT.
So what do you think? Is this Model Young thing a sad end for the Qoros brand, or a new beginning…?
Model Young badge on the lower-right.
The Model Young semi-concept on the Chengdu Auto Show in August.
The Chery Tiggo 7.
Qoros has not reached the potential that many of us saw for this brand. Now, Chery has presented the Exeed brand which would seem to overlap Qoros somewhat. One of these brands will likely become redundant. Giving Qoros a rebadged Tiggo 7 doesn’t bode well for the future of the brand.
It now seems that Qoros will be aimed at young buyers and Exeed will be a ‘premium’ brand like WEY and Lynk & Co. But the weird thing is the ‘Model Young’ line, which too is aimed at young car buyers. But why do they need that if they are going to aim the whole Qoros brand at those lucky young people? A bit of a mess; nothing unusual for Chery…