BYD Yuan UP launches on March 19, starting at 11,000 USD

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BYD is preparing to unveil its latest addition to the Dynasty series with the launch of the Yuan UP. It will debut on 19 March with an expected starting price of 79,800 yuan (around 11,000 USD). Similarly priced as the BYD Destroyer 05 Honour Edition (Chaser 05 / Chazor / King DM-i in overseas markets).

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Yuan UP continues the Song L design language, it showcases a “dragon face” according to BYD, with a black trim encircling the car. Notably, it features semi-concealed door handles and a “floating roof”. The Yuan UP is designed more for urban driving than rugged terrains. It falls into the crossover vehicle category, akin to models like the Kia Soul, but with a more curved design.

The Yuan UP is built on the e-Platform 3.0, also used on the Atto 3. It has a dimension of 4310/1830/1675 mm and a wheelbase of 2620 mm. It comes with two optional e-motors, with power outputs of 70 kW and 130 kW. Depending on the chosen battery option, ranging from 32 kWh to 45.1 kWh, it can cover distances of 301 to 401 km on a single charge respectively.

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Inside the Yuan UP, the cabin showcases a D-shaped steering wheel with a signature Yuan (元) logo with an 8.8-inch LCD instrument cluster. It also features a versatile 12.8-inch center screen capable of rotating.

The seats, wrapped in perforated leatherette, offer power adjustments. The center console houses a wireless charging pad, a crystal gear selector, and physical buttons for essential functions. The interior is brightened by a huge panoramic roof and mixed color schemes such as black and beige or pink, charcoal, and light gray. The backseat provides a flat floor for enhanced comfort.

The BYD Yuan UP also boasts a MacPherson suspension in the front axle and a torsion beam in the rear for a balanced and comfortable ride. The Yuan UP has been arriving at BYD dealerships, gearing up for launch. At just 79,800 yuan, we can expect this car to be a hit for BYD.

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Source: IT-Home

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  1. Price is insane and totally unrealistic.

    No carmaker in the world can produce such cars at these prices with making any profit!

    Even Telsa which is known to be super duper efficient is unable to compete with this.

    • Unlike some country, when you cannot keep up with competition then just make up some excuses such as national security, impose sanctions, misinformation war. Some country say they are open, liberal, democratic but when you read their media it feels just like China Daily. When lies become the truth then you starting to become like your so called enemy without even realising it.

    • Other car makers pay BYD for dual system credits. A similar system works in the US and Europe. BYD is the biggest winner and pays no/one else, only receiving money.

    • Could be two things

      1. Their margins are low. Tesla has something like a 22% margin rate. BYD could be 5%

      2. Government is subsidizing the company. Helping to keep the price down

      3. Both

      • Also need to put into account the standard of living and taxes of each area/ country. This includes daily essentials, home electronics and cars. For example, I was looking up at an Asus RT-AX82U router, recently. Here in Australia, it is retailed at $368.00. I asked a friend in China, it costs 1/3 of the price brand new. The only downside is the chinese firmware will be different. honest, I dun think the chinese government is subsidizing in this case.

      • John,

        You need to update your assumptions.

        In the most recently reported quarter, BYD’s automotive gross marginwas over 25%, while Tesla’s was 15%. Tesla’s net margin was elevated due to lower R&D spend, higher subsidy and regulatory credit revenue and lower taxes. In fact, due to tax breaks, Tesla has never paid corporate income tax.

        BYD does get some subsidies, as do all EV makers. However, even if you take the optimistic number that the Auto Alliance uses to lobby for sanctions on China, convert to USD, and divide by the number of cars they sold over that period, it works out to less than $200 per vehicle. That’s it. Despite all the rhetoric, BYD gets a fraction of the subsidy stack per vehicle when compared to US companies. For comparison, a Cybertruck gets $5535 each, in battery production tax credit, thousands in regulatory credits, $7500 consumer tax credit, tax writeoffs for being class 2B, state subsidies… easily enough to give this car away for free and have money left over.

        Both of your premises are false.

  2. Price is insane and totally realistically competitive.

    Only Chinese carmaker in the world can produce such cars at these prices with making any profit! Primary School students can easily understand the reason behind by comparing the operation cost between China and the US, to achieve this without any illegal and hidden support by the chinese government.

    Even Elon Musk fr Tesla which is known to be super duper efficient is unable to compete with this. These Chinese carmaker are too good.

    • You are absolutely right dear.

      But I told you we should’ve gave our son his meds today. He’s gone off the rails again ranting.

  3. This price is great news for the average Joe looking a decent car. This just shows the benefits of in-house manufacturing vs outsourcing. On a large scale, in-house always wins. Even geniuses like Warran Buffet and the late Charlie Munger praise the uniqueness of BYD numerous times during their annual press conferences.

    • It also shows the benefits of using engineers to engineer the cost out of products and processes, rather than seeing engineers as a cost to cut on a spreadsheet.

      BYD employs more engineers just in R&D than all US-based automotive OEM’s employ across all of their operations combined. With that many engineers working for them, they can innovate and optimize faster.

  4. That’s the price in China and they have to be competitive with similar cars available in China. There is currently a “fight to the death” between Chinese EV makers in order to thin the number of players down so the margins are very low. Great for the Chinese consumer but when the same or similar cars are sold overseas they are “preferentially priced” to the market place generally and therefore attract much higher profit margins. Looking at this I would imagine that in the UK we would be extremely lucky if it is much under £32,000 i.e. $40000.

    • Were it not for protectionism, every market would be a competitive market. When Europe threatens hefty retroactive tariffs, you end up paying for it. BYD is a financially risk-adverse company, having always turned a profit since going public (although sometimes modest) and then reinvesting that rather than taking on long-term debt. Retroactive tariffs are a financial risk that they have to manage. BYD’s European head said that they have already baked proposed tariffs into the price you pay to maintain price stability… If the politicians back off, your prices will go down.


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