sub-brand
Brilliance-BMW sub-brand will be launched in China this year
At a press conference surrounding the launch of the China-made BMW X1 Mr. Olaf Kastner, president and CEO of Brilliance-BMW, also said that the...
Spy Shot: old Honda CR-V to become a Ciimo in China
Spy shot from the old Honda CR-V with a Ciimo-badge. Ciimo is a new sub-brand under the Dongfeng-Honda joint venture. They will make cheap(er)...
Meet the Dianyue, Kia to launch new sub-brand in China
'Dianyue' is a new sub-brand from the Dongfeng-Yueda-Kia joint venture. Logo is a rather cool-shaped 'X' and the old rebadged first-gen Kia Cerato on...
Spy Shots: BYD-Daimler EV seen testing in China
New spy shots from the BYD-Daimler EV, code named 'Tiger'. BYD-Daimler is a joint venture that will make EV's for the Chinese market under...
Dongfeng-Nissan Venucia D50 to be listed in China on April 23
The Dongfeng-Nissan Venucia D50 sedan will be listed on the China car market on April 23, price will range from 50.000 to 80.000 yuan....
Spy Shot: BYD-Daimler EV
Another new spy shot of the upcoming BYD-Daimler EV, codenamed Tiger. Last week we saw its front, now its back. BYD-Daimler is a joint...
Spy Shots: BYD-Daimler EV testing in China
BYD-Daimler is a joint venture between BYD and Daimler-Benz to make electric cars for the Chinese market. Their first car is an EV based...
Spy Shots: Beijing-Hyundai Shouwang is an Elantra
Well, we told you so. This is the new Beijing-Hyundai Shouwang sedan. Shouwang is a sub-brand from the Beijing-Hyundai joint venture. The brand debuted...
BMW and Brilliance to Create EV sub-brand in China
BMW is set to create a new electric vehicle sub-brand in China, together with local partner Brilliance Jinbei Automobile, according to a report. The...
Why Chinese sub-brands won’t work
A sub-brand is a brand under a foreign-Chinese joint venture. Examples: Venucia under Dongfeng-Nissan or Everus under Guangzhou-Honda.
The Chinese central government has ordered the...