Seat doesn’t sell many cars in Europe because nobody knows what the brand stands for. Volkswagens solution: ship ‘m to China. Everybody knows the Chinese market loves cheap sedans so one could expect Seat to bring the Exeo sedan. They don’t. Instead Seat brings two hatchbacks, the Ibiza and Leon.
And even worse; they will be imported and therefore expensive. Local production might happen at a later date under the FAW-Volkswagen joint venture but that plan has yet to be finalized. Nope, I don’t see any bright future for Seat in China either. The China-bound Ibiza and Leon will debut at the April 2012 Beijing Auto Show.
Pics via: Autohome.
You´re right when saying that Seat doesn´t sell that many cars, but both cars – Leon and Ibiza – are the core models of the Euro-focused brand. So it makes sense from their point of view, to ship these two models. The rest is just bland badge-engeneering from VW, so you won´t miss the Alhambra or the upcomming version of VW´s Up!
This article is very harsh to SEAT.
SEAT *does* sell many cars in Europe. So far, for the first full 9 months of this year – over 56,000 cars in Spain, 45,000 in Germany (sales up 49% last month), 28,000 in the UK (up 10% last month) and over 25,000 in France (up 15% this year).
It also sells increasing amounts in countries as diverse as Mexico, Algeria and Turkey.
It also has the youngest buyers among any European marque. I hope it sells very well in China.