The new BMW 1-series will debut at the Guangzhou Auto Show at the end of this month. The new 1 will be imported just like the outgoing car, distribution goes via the Brilliance-BMW dealer network. Price will start around 280.000 yuan.
And with that high price lies a big problem. The Chinese market isn’t really into the ‘premium small car-thing’ yet, except when it comes to very cool vehicles like the Mini and Beetle. For the 1-series, Chinese car buyers just see a very expensive small car. The outgoing car never sold in any big numbers. BMW is considering local production to get the price down but no decision has been made yet.