SAIC to resurrect ‘Shanghai’ brand-name

1 min to read
Jan 30, 2012 3:49 PM CET
Tycho de Feijter

SAIC will resurrect the good old Shanghai brand-name. SAIC stands for Shanghai Auto Industry Corporation, SIAC started life as ‘Shanghai Automobile’ building Shanghai-branded cars from 1958 until 1991. The cars were not very good and when the foreign brands started to arrive in the 1980’s nobody wanted a Shanghai anymore.

SAIC hopes that this will be different today. What kind of cars the new-old brand will sell is not clear. The Roewe brand will continue as it is so SAIC could go for a series of cheap cars or for something very expensive to compete with FAW’s Hongqi-brand. They also might use the Shanghai-brand badges for top-spec Roewe’s, a bit like ‘DS’ on some expensive Citroens.

Shanghai-logo consist of characters 上海, Shanghai.

Via: Sina.com.

resurrect

Recommended for you
CNC_SAIC4_leadimage
The Big Read – SAIC (4/6) – Volvo buses, Iveco trucks and an old Seat Ibiza
CNC_SAIC2_leadimage
The Big Read – SAIC (2/6) – The bigger, the better
CNC_SAIC1_leadimage
The Big Read – SAIC (1/6) – Birth of a giant
Follow us for ev updates
Shanghai Auto (SAIC)
shanghai-brand
Comments