Spy Shots: Roewe 750 with Shanghai badges

Published on November 2, 2012 by W.E. Ning

Spy Shots: Roewe 750 with Shanghai badges

The new Roewe 950 was launched on the Chinese auto market in April but the old Roewe 750 still soldiers on. New spy shots show a 750 wearing Shanghai-badges, indicating SAIC wants to sell the 750 under the yet to be resurrected Shanghai-brand. Much earlier on we saw spy shots from a Roewe 950 wearing Shanghai badges but it hasn’t be launched yet.

Spy Shots: Roewe 750 with Shanghai badges

The Roewe 750 was launched on in 2006 and is based on the ancient Rover 75. Price starts at 162.800 yuan and ends at 189.800 yuan. Lone engine is the 160hp 1.8 turbo, the 184hp Rover-designed 2.5 V6 is no longer available. What SAIC exactly wants with this Shanghai ‘750’ is not very clear, Chinese media speculates it is to make the Chinese government happy, which wants to see more ‘Chinese’ auto brands.

Via: Autohome.

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  1. Anon- November 2, 2012 Reply

    When is the Shanghai brand going to be launched? What is the positioning supposed to be?

    SAIC already has MG and Roewe.

    Roewe can be pushed up towards being a luxury brand, perhaps MG premium mainline (like Volvo and Shanghai volume (like Ford or Toyota).

    Badge engineering by using essentially the same product and just sticking a different badge on it is stupid and the sort of thing which led to disaster for GM in the 1980 and 90s.

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