On February 7, Tesla China introduced Chinese New Year special offers for its existing vehicle owners.
The offers include various benefits such as limited-time transfers of Full Self-Driving (FSD)/Enhanced Autopilot (EAP), free Supercharging, exclusive 30-day EAP access for a million vehicle owners, and promotional upgrades for cold weather packages.
The exclusive 30-day EAP access targets vehicles delivered before February 7 that have not been equipped with EAP or FSD and are hardware-compatible with EAP. Eligible vehicles will receive notifications about the EAP trial, and the offer is tied to the current owner.
Tesla has offered significant discounts on features designed to enhance comfort during cold conditions. The package includes reduced prices for cold weather functionality and rear seat heating at 1200 yuan (167 USD) and 800 yuan (111 USD), respectively. These offers are available from February 7 to February 16 through an Over-The-Air (OTA) purchase. Model 3 Standard Range Plus (SR+) vehicles produced between January 1, 2021, and November 18, 2021, are eligible for the “cold weather package” upgrade, while those delivered before November 2021 can opt for the “rear seat heating” upgrade.
Additionally, Tesla introduced several new policies, including limited-time FSD/EAP transfers and free Supercharging transfers. These policies allow for the transfer of FSD/EAP benefits to new vehicles purchased before March 31, 2024, and delivered between February 7 and March 31, 2024. The free Supercharging benefit can also be transferred to new cars under similar conditions.
Furthermore, Tesla China offers immediate cash benefits of 8000 yuan (1,115 USD) for specified versions of the Model Y and up to 10000 yuan (1,393 USD) off on selected paid paint options for any Model 3/Y vehicles, provided the car is picked up before March 31, 2024. There are also special financial offers with annual rates starting at 2.5% (equivalent to an annualized interest rate of 4.58%) for the Model 3/Y/S/X vehicles, including specified versions of the Model Y available for immediate delivery.
These promotions by Tesla China are part of a broader strategy to enhance customer loyalty and satisfaction, particularly among existing owners. By offering a range of benefits and upgrades, Tesla aims to encourage the adoption of its advanced driving assistance systems, improve the driving experience in cold weather, and facilitate the transition to new Tesla models.
Source: iTHome
