On May 19 at Avatr’s Yueji Day event, Avatr announced that its new 012 global limited edition model jointly designed with Dior and Fendi artistic director Kim Jones will enter the market soon. Judging from the naming, the 012 is expected to be based on the Avatr 12.
Yueji Day is an exclusive festival for Avatr car owners.
In the official warm-up video, Kim Jones said that the car he envisioned and currently designing is an extension of his home space: “Whether I drive to work or for leisure, I will see a lot of shadows of my home and will use it.”
At this time, more information about the 012 has not yet been announced.
At the same time, Avatr’s chief design officer Nader Faghihzadeh will still be involved in the joint design work of the 012. Previously, the Avatr 11 has also launched a joint limited edition – Avatr 011, jointly designed by Matthew M. Williams (MMW) – Givenchy’s former creative director, and Nader Faghihzadeh, priced at 600,000 yuan (84,600 USD) and limited to 500 units worldwide.
Positioned as a high-end smart brand, Avatr is a joint venture by Changan, Huawei, and CATL. Currently, the brand has the Avatr 11 and Avatr 12 on the market, and its third vehicle – the Avatr 07, is almost ready to enter the market.
For reference, the Avatr 12 measures 5020/1999/1460 mm, with a 3030 mm wheelbase, priced between 265,800 – 378,800 yuan (37,500 – 53,400 USD). The car features Huawei’s HarmonyOS 4 operating system and ADS 2.0 advanced driving system. So far, over 9,900 units of the Avatr 12 have been sold as of April this year since its launch in November 2023. In 2024, Avatr has set a sales target of 90,000 vehicles, which is 10,000 units less than its 2023 target, and plans to have more than 160 authorized stores across China.
Source: Avatr Weibo, 16888, d1ev
