In April, EV startup Skywell Automobile was renamed Skyworth Automobile to distinguish itself from one of the shareholders (who already manufactures buses under the Skywell brand) only to get the name of another shareholder (Skyworth Holding, which is a home appliance manufacture). I felt a bit bad when I called them the most confusing Chinese brand because of that. Well, now I don’t anymore. Upon launch of its highly anticipated Skyworth ET5, they announced the actual name will be Skyworth EV6.
As Nio and Xpeng, the most promising Chinese EV startups, entered Europe, we all asked whether the U.S. expansion is coming. But both startups were remarkably silent or directly denied it. Even the BYD – Chinese EV veteran – is not very successful in the U.S. They sell only a few electric buses and trying luck with commercial vehicles. Not to mention Faraday Future, once Silicon Valley’s darling, whose founder bankrupted in 2019 before it could launch the car. Now Skyworth (previously known as Skywell) is taking the lead and, without much attention, enters the U.S. market with its electric SUV ET5.
Skyworth is a new Chinese brand launched by Skywell Automobile (Tianmei in Chinese) in April 2021. Skywell Automobile is a new Chinese EV brand launched in 2019. Their English slogan was: “Skywell: All is Well.”