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Jaguar Land Rover and Chery might announce JV at Beijing Auto Show

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Reuters cites “two people with direct knowledge of the matter” who are saying that Jaguar Land Rover (JLR) and Chery Auto are working out the final details of a deal to start a joint venture for making JLR-cars in China.

Parties have asked the Chinese central government for approval and aim to announce the forming of the joint venture at the Beijing Auto Show in April.

Well, we will see. JLR and Chery have been talking and talking for over a year now and the Chinese government has just announced it will be much more strict in approving new foreign investment in the auto sector. It seems to me the JV ain’t a sure thing just yet.

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