Dongfeng-Renault joint venture receives final approval by Chinese authorities
Published on December 2, 2013 by Tycho de Feijter
The new Dongfeng-Renault joint venture has received the final approvals and permissions of the Chinese authorities, meaning the venture can start investing money and then making cars. The Dongfeng-Renault joint venture will initially invest 7.2 billion yuan ($1.18 billion).
That will buy a car factory with an annual capacity of 150.000 cars and and engine factory with a capacity of 150.000 engines. The car factory will make an SUV and an MPV, a sedan model will be added later.
The joint venture seems to face some difficulties regarding its dealer network. Renault already has 110 dealers in China selling imported Renault cars, and would like to use that network to sell cars made by the joint venture.
Dongfeng however does not agree because it won’t earn any extra money on sales. Dongfeng prefers to set up a separate sales organization with a 50-50 ownership. Renault has suggested that Dongfeng buys a share in its existing dealer network, but not 50%, because the imported cars don’t count for Dongfeng. Parties are still negotiating. More as we get it…