Ford Everest SUV hits the Chinese car market

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The brand new Ford Everest SUV has been launched in China, another big and thirsty SUV, just a week after the launch of the giant Ford Edge, for a market that begs and screams for compact and economical. Come product planning! Price for the Everest starts at 269.800 yuan and ends at 369.800 yuan.

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The interior is very basic for the money, in line with other present Ford products. Large swaths of gray plastics, gray seats, a gray steering wheel, a gray center tunnel. Yawn. But!, it has some wood-kinda-style panels and a blue badge-thingy on the steering wheel for excitement.

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The screen for the infotainment system is of average size, built-in deeply in the dash in a rather old-fashioned way.

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Enough space for an entirely gray Chinese family.

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The Everest is manufactured in China by the Jiangling-Ford joint venture, which currently makes the Ford Transit and Ford Transit Classic, and will add the Ford Explorer and the Ford Transit Connect to the line-up in the near future. The Everest is the fourth made-in-China Ford SUV after the EcoSport, Kuga, and said Edge, which are all manufactured by Changan-Ford, Ford’s other Chinese joint venture.

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Fat chrome strip connecting the taillights a nice touch, and so are the taillights themselves, which almost look a tad too modern for the car. Bumper very hip-SUV too, and giant Ford badge is impressive.

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The Ford Everest is available with three engines: a 2.0 turbocharged Ecoboost four-cylinder petrol with 238hp and 360nm, a 2.2 turbocharged Duratorq four-cylinder diesel engine with 150hp and 385nm, and a 3.2 turbocharged Duratorq diesel engine with 200hp and 470nm. Transmissions are a six-speed manual or a six-speed automatic, sending power to all-four wheels. The Everest stands on the same platform as the Ford Ranger pickup truck.

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A blood red example in the factory, showing off that enormous shiny grille. One might think that Ford is now done adding giant SUV beasts to their line-up in China. But they are not. The Explorer is coming too, and that thing is even bigger than the Edge!

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