NIO Has Only 17.000 Reservations For The ES8 Electric SUV

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Chinese EV startup NIO has only 17.000 reservations for their ES8 electric SUV, which is really not much for an over-hyped company in the biggest car market in the world. It gets worse:

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Of these 17.000 reservations, 12.000 are fully refundable, with a deposit of just 5000 yuan. Only 4989 reservations are non-refundable, each with a deposit of 45.000 yuan.

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Now it gets really bad:

NIO states that if all of these 17.000 reservations would be converted into actual orders, it would take the company “6 to 9 months” to produce the required vehicles.

How do we know all this?

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NIO wants to go public, and is planning a $1.8 billion IPO in New York. To to so, they have to file a so called “Form F1” with the U.S. Securities and Exchange Commission (SEC). In his form, they have to explain how the company is doing. They can’t lie. If they do, they will get sued to dead later on. And that means that in general, an SEC filing gives a good idea of a company’s shape. The filing describes the situation up until July 31.

You can read the entire filing here. Below are some more things that we found notable. If you think we missed something, please let us know in the comments.

1) As explained above, NIO says it will need “6 to 9” months to build 17.000 cars. That is at least 1.888 units per month. But NIO also claimed it delivered just 481 ES8 SUVs since is started making deliveries on June 28. So that is 481 cars in a little over a month.

2) As we have said many times before, NIO does not have a production license or a factory. To make cars NIO has to work with a partner who has both. NIO has found state owned JAC.

It is not a traditional 50-50% joint venture agreement, but a contract-production deal. NIO pays JAC a fee for every vehicle built, and if production is lower than expected, NIO pays a fine to compensate JAC for operating losses. Due to the slow start of production NIO has already paid 65.1 million yuan in fines to JAC.

The current agreement has a duration of five years, and includes the ES8 and upcoming ES6 SUVs. The factory is based in Hefei. Total investment was 2.2 billion yuan, all paid for by JAC.

3) NIO says their own factory in Shanghai will be ready in 2020. The company says work on the factory has begun. But who exactly is building?

Quote: We are developing our own manufacturing facility in Shanghai which we expect to be ready by the end of 2020. Such manufacturing facility is currently being constructed by relevant Shanghai authorities. /Quote

NIO does not elaborate on this odd statement. It seems to indicate that the Shanghai government is involved in the factory, perhaps in a similar way as the Shanghai government is going to be involved with Tesla.

Under that deal, the government is basically a partner, delivering land, money, and tax breaks. This kind of deals are not unusual in China, but one might wonder how much of NIO’s “own” factory will actually be theirs. NIO says the total investment in the Shanghai factory will account to $1.8 billion, which is exactly as much as they want to raise with the IPO,

4) NIO is losing lots of money. The company says they have lost $1.6 billion over the last three years, and it estimates $1.8 billion (1.8 again!) in losses over the next three years. The company has just $668.5 million in cash.

5) NIO doesn’t know GAAP. In the filing, NIO has to list all potential liabilities and risks. For example; one risk is that NIO doesn’t sell as many cars as projected. This  kinds of risks are ‘standard’. But there is one intriguing unusual liability in NIO’s filing: they don’t know GAAP.

GAAP stands for ‘Generally Accepted Accounting Principles’, a basic accounting standard used all over the world, and especially in the United States, and even more especially for companies listed at U.S. stock markets.

So when a company wants a listing on a U.S. stock market, one would expect this company to know GAAP inside and out. But NIO doesn’t. As part of the IPO preparation process, NIO asked accountancy firm PricewaterhouseCoopers Zhong Tian to look at the books.

They found a “material weakness in our [NIO’s] internal control over financial reporting.”

Quote: The material weakness identified was that we do not have sufficient competent financial reporting and accounting personnel with an appropriate understanding of U.S. GAAP. … The material weakness resulted in a significant number of adjustments and amendments to our consolidated financial statements and related disclosures under U.S. GAAP./Quote.

6) Upcoming products. NIO says they depend on the ES8 for all of their income. The five-seat ES6 will be unveiled late 2018, with initial deliveries set to start in the first half of 2019. The ES6 will be made by JAC.

NIO is also working on a sedan, called the ET7. This car will be built in Shanghai, with a launch date scheduled for 2020.

These were the thing we found most notable in the filing. So what do have? A heavy loss making company without its own factory, with only 481 cars delivered, and apparently unable to scale up production soon. The deal with JAC is costly, and the ownership structure of NIO’s future Shanghai factory is unclear. And finally, they don’t get GAAP.

If I was an investor, I would be worried. Perhaps they should have waited a little bit longer before filing. Get the house in order, sell some cars, and build a factory. But with losses like NIO has, I guess they need the money NOW.

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  1. I would be worried too, not as an investor – but buying a car from them. Remember SAAB? They’re gone. Problems with parts, etc.

    So, probably this is part of the problem selling cars too? Customers do think.
    Another problem – the range is too short, compared to modern cars. Look at the new electric Hyundai Kona with a WLTP range of 480 kilometer. WLTP (Worldwide harmonized Light vehicles Test Procedure) is the new World Standard for ‘true’ range. At least the most honest so far.

    By-the-way, the Chinese Producers should start using this also. If not it’s impossible to compare with the rest of the world. In EU this is obligatory now..

  2. This doesn’t surprise me one bit. I think most of these startups (and the investors behind them) overestimated demand for EVs, especially ones coming from unestablished, unknown brands. Each of these startups wants to be the next Tesla, but Tesla was lightning in a bottle and they came when there wasn’t any competition from established manufacturers (and even they are going through hard times now).

    • or maybe they just want the IPO to increase share value and then run away. Good thing as well, as you can move money outside of China which is usually not easily possible. Cause none of them is looking for an IPO in China.

      • Yeah, that is also a possibility. While i’m sure that they have thousands of designers and engineers who are just trying to make a decent product, their leadership might have an entirely different plan in mind. And considering the dubious track record these EV startups have when it comes to management and transparency (all the drama surrounding Faraday Future alone is worthy of a book), i wouldn’t be surprised if they were planning something like that.

    • And all the large existing Chinese car makers are very serious about EVs. Geely, Chery, Guangzhou Auto, and now even Great Wall. Those cars are pretty good already, and will get better very fast. They have the dealers, the brands, the customers. That leaves very little space for all these startups.

  3. It’s a pity, I think we won’t have affordable sports cars of this brand despite they have a good level of engineering, the ES6 will adopt an all-new double permanent magnet electric motor and more range than the ES8. More info:
    A sports car is a market nitched and obviously the level of sales is low, but these cars attrach more the attention than SUVs and they can be a letter of introduction for many people who don’t know the brand, if they see the car in the street.


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