Since about two years or so, car makers in China, local and foreign alike, have started the interesting new trend of platform-branding; using a car’s platform name in marketing and PR. I believe it was Toyota who started this trend, with adding ‘TNGA platform’ to their advertising. Other car makers followed the example. But Geely now takes a bold new step: using platform-branding on the car itself!
The first car to get platform-branding is the new Xingyue S, a sporty variant of the pretty Xingyue SUV-coupe. The Xinyue stands on the CMA platform, which was developed by Geely and Volvo. The platform underpins various Geely, Volvo, and Lynk & Co cars. The platform supports PHEV, EV, and ICE power trains. Geely, or so it seems, is rightly proud on this apparently versatile platform.
The Geely Xinyue S is powered by a Volvo 2.0 turbo petrol engine, good for 238 hp and 350 Nm. The motor is mated to an eight-speed automatic with flappy pedals, sending horses to all four wheels. Price of the Geely Xinyue S will start around 190.000 yuan (29.360 USD).
Update: live pics: