Ever Dreamed Of Driving A Car With Platform-branding? Now You Can!

Geely Xingyue
Since about two years or so, car makers in China, local and foreign alike, have started the interesting new trend of platform-branding; using a car’s platform name in marketing and PR. I believe it was Toyota who started this trend, with adding ‘TNGA platform’ to their advertising. Other car makers followed the example. But Geely now takes a bold new step: using platform-branding on the car itself!

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Lynk & Co 09 made a world premiere. So is it just a cheap Volvo XC90?

Lynk & Co 09
Lynk & Co 09 world premier release

On the night of 19th June, Lynk & Co officially released its flagship model 09 in Shanghai. The new car is positioned as a mid-size SUV. Following models 01 – 07, Lynk & Co 09 is the automaker’s biggest car. It is based on Volvo’s SPA platform – the same that underpins the Volvo XC90 II (also a mid-size SUV), several other Volvo cars, and Polestar 1. Chinese automaker Geely owns all these brands.

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The S90 L Excellence Is The Most Luxurious Volvo Ever

The S90 L Excellence Is The Most Luxurious Volvo Ever

The Volvo S90 L has been unveiled at the Guangzhou Auto Show in China. The S90 L is the long-wheelbase variant of the Volvo S90 sedan. The S90 L is manufactured in the city of Daqing in northeastern China. It will launch on the Chinese car market this month. Export to the United States and Europe will start in the second half of 2017.

Wheelbase of the S90 L has been extended with 12 centimeters compared to the standard S90. All the extra space goes to the passengers in the rear. In China the S90 L competes with other locally made long-wheelbase cars such as the Audi A6L, the BMW 5Li, the Jaguar XFL, and the Mercedes-Benz E-Class L. But Volvo has something that none of the others has: a three-seater.

MORE ON FORBES.

Volvo sales up 16% in July

volvo-sales-1

Volvo Car Group reported on Monday that the company’s global sales increased by 14 percent in July compared to the same month of last year thanks to the substantial growth in China and Europe.

Retail sales of Volvo cars in July amounted to 33,650 cars in total, while the sales in China rose by 61.6 percent to 4,640 cars in July, according to a press release from the company.

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Second Volvo plant in China approved by autorities

Second Volvo plant in China approved by autorities

The second Volvo plant in China has been approved by Chinese authorities.The plant is located in the city of Daqing in China’s north eastern Heilongjiang Province. The Daqing plant is expected to be completed this year and start production at the beginning of 2014.

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Spy Shots: Volvo S60L is Naked in China

Spy Shots: Volvo S60L is Naked in China

The very first spy shots of the all-naked Volvo S60L in China. The Volvo S60L is stretched by 8 centimeter (earlier reports said 12 centimeter) in the middle for more space in the back. The Volvo S60L will debut on the Chengdu Auto Show in September and it will be launched on the Chinese car market before the end of the year.

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Volvo wants to sell 200.000 cars a year in China by 2018

Volvo wants to sell 200.000 cars a year in China by 2018

Chinese-owned Swedish automaker Volvo Car Corp expects to be selling 200,000 cars a year in China by 2018, a senior executive said, two years ahead of its latest target and as a new assembly plant gears up for full production later this year.

The sales target is part of Volvo’s plans announced two years ago following its acquisition by Zhejiang Geely Holding Group Co – plans that see China’s growing appetite for premium cars helping more than double Volvo’s annual global sales to 800,000 cars by 2020 from 373,000 sold in 2010.

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Volvo V40 launched on the China car market

Volvo V40 launched on the China car market

The new Volvo V40 has been launched on the China car market, price starts at 239.900 yuan and ends at 325.900 yuan. The Volvo V40 Cross Country will follow later this year. The China-bound Volvo V40 will only be available with the 2.0 turbo 5-cylinder engine, good for 178hp and 300nm.

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Volvo V40 will hit the Chinese car market on April 16

Volvo V40 will hit the Chinese car market on April 16

The Volvo V40 will be launched on the Chinese car market on April 16, priced between 240.000 and 320.000 yuan. The Volvo V40 Cross Country will follow later this year. The China-bound Volvo V40 will only be available with the 2.0 turbo 5-cylinder engine, good for 178hp and 300nm.

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New Volvo XC90 will arrive in Late 2014

New Volvo XC90 will arrive in Late 2014

Swedish automaker Volvo Car will introduce its first all-new vehicle as a unit of China’s Zhejiang Geely Holding Group Co Ltd in late 2014, Volvo Chief Executive Hakan Samuelsson said on Wednesday.

The new model will be a successor to the Volvo XC90 crossover vehicle, Samuelsson told Reuters on the sidelines of the New York auto show. Volvo is also jointly developing with Geely a new compact platform for smaller models, some of which will be built at a new Volvo plant in Chengdu, China, he said.

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