While fights about inclusivity and diversity ravage Twitter feeds in Europe and the US, things are a lot sweeter in China.There, car makers are launching cars exclusively aimed at women, mostly called Pink Edition, Goddess Edition, or something the like. Our favorite hipster brand Lynk & Co has joined this trend with the new 06 SHERO. Images released by Lynk & Co’s marketing department show the vehicle with a cool little lady, looking super hip and all, with sneakers and a skateboard. No men in sight.
SHERO stands for ‘she’ and ‘hero’. The Chinese name is Fensi Li (粉色力), translated as Pink Force, which is name-wise more in line with the other chick cars. The Lynk & Co 06 isn’t sold outside China yet. It is a subcompact crossover, launched in 2020. You can get it with a 175 hp 1.5 turbo 3-pot or with a 187 hp 1.5 turbo 3-pot hybrid, both mated to a 7-speed DCT. Price in China starts at 118.600 yuan.
The Lynk & Co 06 Shero comes with a lot of girly goodies. To begin with, it is always painted in pink. The grille has a purple line on top.
The wheels are decorated with purple too.
Purple trim above the doors and D-pillar.
The interior really goes girl with seats that are partially pink, white, and black. This particular shade of pink is called ‘cherry blossom’ by Lynk & Co. The Lynk & Co lettering on the seat is in pink as well.
The 06 SHERO is equipped with a new version of Lynk & Co’s air purification system, called ‘Deep Forest Five’. It comes with CN95 high-efficiency composite air-conditioning, an AQS air quality management system and an antibacterial steering wheel. The latter’s job is to kill bacteria coming from hands. Lynk & Co apparently believes that ladies get their hands dirty a lot.
There is more pink and purple trim on the dashboard.
Her socks almost match the purple trim. Socks seem a little lighter.
The Lynk & Co SHERO will have its public debut on the Guangzhou Auto Show in November. All men hide!, the chicks will storm the booth, skateboards at the ready.
Reminds me of the famous Dodge La Femme. I get the feeling that, like with the Dodge, there were probably no actual women in the room while this was being conceived and developed. It just seems so simplistic… “hurrrrr girls like pink”
I don’t actually know any women that would want a pink car, or who even consider it their favourite colour.
Yeah, it was my first thought. Car for women designed exclusively by men and their idea of women needs.