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ORA Ballet Cat Launched On The Chinese Car Market – Aimed At Females With A “Warm Man Mode” For Those Cold Menstruation Periods

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The hotly anticipated ORA Ballet Cat has been launched on the Chinese car market. The Ballet Cat is the car Volkswagen wished they had developed by themselves; a cool retro take on the original with all the drawbacks taken out. Instead, Volkswagen gave us the bulky ID.3, which is produced in China as well, but nobody seems to care or even know about that. They sure know about the new ORA Ballet Cat, possibly the most important electric car launch in China so far this year.

The ORA Ballet Cat is almost exclusively aimed at women, both in PR as in specifications. It comes in soft colors, with extra female-focused applications, and one truly bizarre feature aimed at reducing a women’s discomfort when she is menstruating. We will go into that in detail.

Design of the ORA Ballet Car is clearly inspired by the classic Volkswagen Beetle. The most obvious improvement over the original is the addition of an extra seat of doors. The motor is located at the front instead of at the rear, and the ORA is electric whereas the old Beetle was petrol powered. The third-side window on the C-pillar is fake.

ORA is a funky electric car brand under Great Wall Motors (GMW). ORA is also readying another Beetle-inspired electric car called the ORA Punk Cat. But that is a much larger vehicle, basically a big brother to its Ballet Cat sister.

The Ballet Cat is loaded with retro-tastic details, like the alloy wheels that stay close to the Beetle too. Oddly, the Ballet Cats stands on 18 inch Goodyear Efficient Grip Performance SUV tires. Perhaps this has to do with the curb weight of the car: 1780 kilo, which is steep for an electric hatchback and may explain the need for a sturdy SUV tire. The Ballet Cat is, however, larger than it seems: 4401/1880/1633, with a 2750 wheelbase.

To get an idea of the Ballet Cat’s size, check this photo of a Ballet Cat parked next to a Volkswagen Beetle (A5), Volkswagen’s own take on the classic, made from 2011 until 2019. The Beetle looks tiny, sized:4278/1808/1486, 2537. The Beetle was sold in China as an import, with a base price of 210.800 yuan (2019). The Volkswagen New Beetle was sold in China too, with a base price of 201.600 yuan (2010).

The rear looks sweet with chrome colored bumpers, lights in chrome frames, and it even has a spoiler. The rear window is large which should be great for visibility. The LED light units are totally today, yet, due to their shape and frame they too have a nice retro vibe to them.

The interior totally continues the retro and pastel colored theme of the exterior. The wheel is large and round with an inner half-circle that operates the horn, just like on cars in the 60’s and 70’s. The materials and trim are of a good quality. The trim around the door handles and around the wireless charging pas look especially cool. The seats seem a tad too flat but the dual color design is classy.

ORA officially positions the Ballet Cat as an “an elegant car for women” with a “women-friendly configuration”. One interesting feature is a ‘Lady Driving Mode’ (Lady驾驶模式), aimed at making the car easier to operate for female folks. The mode includes: an automatic cruise control (ACC) that keeps extra distance to vehicles ahead, voice-controlled parking, voice controlled reversing, and a extra warning system for fatigued driving.

Then, there is a “Wind and Wave Mode”. When weather conditions change for the worse, the car automatically closes the windows, adjust the air conditioning, automatically adjust the lights/wipers, and further increases the distance to vehicles ahead when the ACC is switched on.

The please the ladies even more, the Ballet Cat is also equipped with a selfie-camera that can share images and movies directly to social media. The steering wheel is especially designed for women too, says ORA, in size and design, “in line with the width of women’s shoulders and the size of the palm of [a women’s] hand”.

Finally, the most bizarre feature. It is called “Warm Man Mode” (暖男模式) and developed to reduce discomfort when a woman is menstruating. ORA explains the reasoning behind this: when menstruating, one can feel cold and therefore panic. So what does Warm Man Mode do? It turns up the heating and the air conditioning with one-click, “to warm the body and mind”. The system can be activated via the main screen.

It all sounds so weird that some folks may think it ain’t true. But it is. Some extra proof just to make sure. All the information comes from ORA’s website, from a press release about the ORA Ballet Cat. This is the Chinese text decribing the feature: “生理期不用慌。一键开启“暖男模式”,座椅加热、空调等联动开启,温暖身心.” Screenshot:

While I am writing this, I am watching a live stream of the launching ceremony on my computer. One could expect a strong little lady taking center stage. But no. It is a very male-centered affair, with a bearded fellow in a brown jacket explaining the car’s features to a scantly dressed girl. To whatever he says, she says “oooh!” Watch it again here.

In fairness to ORA: now they got two ladies in the car, with the office worker explaining the various female-focused features to the ‘driver’.

One of the most eye catching interior details is the pod around the wireless charging pad. ORA calls it the “Swan Lake”, it is made of a crystal-like material that lights up with the ambient lighting system.

Right behind the Swan Lake sits a makeup storage compartment.

The Ballet Cat has two screens in one oval-shaped pod. But they are different in size. The left screen is for the instrument panel and the right one for the infotainment. Even here the soft-color theme continues with pastel blue and pink colors on the screen.

The drive selector is mounted on the steering column.

There us a large storage space and a single cup holder in the lower part of the center tunnel. The cup holder doesn’t seem very easy to reach. And what about the boyfriend, where does he put his tea..?

That’s the largest vanity mirror I have ever seen in a car, surrounded by an LED light. ORA calls it a “large-aperture makeup mirror”.

And the boyfriend got one too!

With a long wheelbase and the batteries under the floor, there is a load of room for passengers in the rear compartment.

The rear bench is pink-white too with comfy round headrests and pink safety belts.

The rear opens in fastback-style, with a large door going all the way up for easy loading.

A simple yet spacious boot.

Chromed bumper with a fog light in the middle-below.

Characters: 欧拉芭蕾猫, Ōulā bālěimāo, or ORA Punk Cat.

ORA didn’t bother to add any under-the-bonnet design. The company likely decided that wasn’t worth the money as not many of the intended customers will ever have a look down there.

The charging point is located on the right front fender. The ORA Ballet Cat is powered by a single electric motor at the front. Output is a modest but usable 171 hp and 250 Nm. Top speed is 155 kilometers per hour. There are two battery packs to choose from: 49.93 kWh for a 401 km CLTC range and 60.5 kWh a 500 kilometer CLTC range.

The door handles are a retro masterpiece. It even has a keyhole!

Pricing has just been announced. Price ranges from 193.300 yuan for the 49.93 kWh version and 223.00 yuan for the 60.5 kWh version (28.930 – 33.370).

All in all, the ORA Ballet Cat is an impressive piece of kit, especially for the intended customers. It looks great, it is loaded with kitschy stuff, and it has decent usable power. I like it a lot. Hopefully ORA will consider launching a manly version too; in red with sporty wheels and fake exhaust pipes. Until then, I happily leave the Ballet Cat to the ladies.

Further reading: Autohome, 163, Sina.

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9 COMMENTS

  1. Aimed At Females With A “Warm Man Mode” For Those Cold Menstruation Periods…. This kind of last century, male chauvinism is totally unacceptable today and such copy should be consigned to a trash bin. Whoever wrote this article should apologise to everyone, not just women. The writes says this vehicle is aimed at women – yet he goes out of his way to be unkind and derogatory about them. If they were writing for an established and respected website, they would have been sanctioned by now…

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    • Man, we just quoted from ORA’s official specs sheet and press release. If you read the article, you will know it.

      Would you be happy if we published the news without the “Warm Man Mode” information? Yes, you would probably be more comfortable, but only because we suppressed what car marketing in China can look like. That’s not our style. Good or bad, we inform about stuff as it is.

  2. “cenzorship” ???? did you run the spell check?

    This is how another website avoided upsetting its readers:

    The ORA Ballet Cat’s ‘Warm Man Mode’ For That Time Of The Month Isn’t The Most Sexist Thing About It
    BY STEPHEN RIVERS | POSTED ONMAY 21, 2022 0

  3. Okay, let me be the voice of reason here.

    Car marketing has always been sexist and oriented towards a male audience. When auto shows were still around, manufacturers liked to put scantly dressed girls next to the cars on exhibition. And the audience liked it. On a hardcore car website, a photographic article called “The girls of the Whatever auto show” would generate more views than an article called “The cars of the Whatever auto show”.

    And don’t think the product itself is gender-neutral. Angry-looking headlights or an aggressive front facia, these things are directly aimed at male machismo. “Uberholprestige” is not a gender-neutral word.

    Some men might feel insecure that women are now invading one of the last strongholds of manlihood, the mobile man cave. That insecurity might lead to derision, but I don’t see it in the above article. I just read a write-up of all the female-oriented features ORA put on the car, some of which we’ve never seen before.

    Maybe the article should have been written by a female reporter. But let’s be honest, how many are there? Car journalism and car websites are predominantly a male domain. And the few women that have popped up at the major publications are mostly respected, because they choose the male perspective (like Sabine Schmitz, who used to be on Top Gear).

    Now you might think ORA is a sexist company, but think again. Of course it’s all marketing, but they take their target audience very seriously. There have been several articles (in Chinese media), often from a female perspective, exploring the marketing principles by the likes of ORA and Wuling. Here’s an example: https://www.d1ev.com/news/qiye/134150
    Quote from that one: “For a regular girl it’s just as difficult to see the difference between a Toyota Camry and Honda Acord, as it is for a regular boy to distinguish between Armani 405 en Lancome 196″(which are lipstick colors).

    With financially independent, young, single females being a growing demographic, these cars and this kind of marketing is here to stay. It just requires a different attitude from a male-dominated car journalism to determine what makes a car attractive (to the buyer). And car companies will do weird stuff from time to time. BMW put a very manly beaver teeth grille on some of its new cars. If it works, it works, but I can’t stop laughing about the ridiculous looks of it. Is the “warm man mode” a valuable new addition to the car? I guess you’ll have to ask a woman…

  4. The warm man mode needs to turn on a seat warmer a well. Perhaps just rename it for Western audiences though. “Comfort” mode perhaps. There is a male version called Punk Cat. It can be had with 2 motors and awd with 400kw.

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