New photos of the Volvo V90 in 1:43 Liquid Blue

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We have a shipload of the photos of the 1:43 scale model of the Volvo V90 estate, this time in ‘liquid blue’ just like the Volvo S90 sedan we saw earlier on. The latest photos come from a set of two sedans and two estates that went missing from a Chinese toy factory, after the initial disappearance of 20 sedans.

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Those who managed to get their hands on these latest four cars were undoubtedly encouraged by Volvo. The Swedish-Chinese outfit ordered 2000 models of the S90 with the French model maker Norev, who outsourced the job to a Chinese toy maker. After the first 20 cars were gone and missing, Volvo said they wished they had nicked the cars themselves! No kidding. Volvo fan site SwedeSpeed quoted Alan Vissner, Managing director for brand sales and advertisement:


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He said Volvo ordered 2000 models of the new S90, 20 of which were stolen by an employer of the toy manufacturer, the employee posted the pictures online without knowing that the model was not yet unveiled. Volvo has now managed to buy all of the scale models excepts two, which are still missing.

But Alan Vissner is very happy about the model leak. He was particularly happy about the headlines like; “The A7 killer from Volvo”. He wished he was the one who leaked the scale models from the beginning.

He also says that the new S90 is the ultimate test for Volvo. He wants to show people that they can compete in the 4-door salon segment, and compete very well…like in the XC segment. The sales of the new XC90 has brought over 40 precent new customers from other brands, he expect the number to be 80 precent for the new S90.

“But how will we compete against the likes of the 5-series, A6 and E-class?” he asks himself. Volvo will be focusing on 3 main areas: Design, technology and service. “The Germans are selling steel, we are selling a promise. We will work on giving a better service then the Germans”.



Giant red lights don’t go very well with liquid light blue body. V90 badge sits on the left under the light unit.


‘Thor’s Hammer’ headlights similar to those on the XC90. Grille is a work of art with a huge Volvo badge in the middle. Chrome elements in the bumper however are not that beautiful.


The V90 is design wise a four-door version of the 2014 Concept Estate concept. It seems large enough to work as a ‘real’ wagon as opposed to a ‘sport wagon’, which would make the V90 the first proper new Volvo wagon since the launch of the 2007 third-generation Volvo V70 (wiki).

The V90 will also spawn a cross variant called V90 XC, which is set to compete with the Audi A6 Allroad.

The engine lineup of the S90/V90 will be the same as on the recently launched Volvo XC90 SUV:

T5: 2.0 turbo: 257nm and 350nm.

T6: 2.0 turbo + supercharger: 325hp and 400nm.

T8: Drive-E hybrid. 2.0 turbo + supercharger and a 80hp electric motor. Total: 405hp and 640nm.

D4 diesel: 2.0 turbo: 193hp and 400nm.

D5 diesel: 2.0 twin-turbo: 228hp and 470nm.


With black brother. Chromed roof rails, a large panoramic sunroof, a shark fin antenna, and a big window spoiler.


The black color is called ‘Onyx Black’.


Blue back in the box.


Bonus! A few more of the black car, seen here standing on top of the dashboard of a certain vehicle.


Brilliant lights work best on dark car.



Seats too are similar to those in the XC90.



Red lights over black body.

We are still not done with the 90’s yet. Next week we will follow up with another very good look at the S.

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  1. The long axis to dash ratio gives it a powerful look. Very different from the current generation. Looks like a rear wheel drive layout.

  2. This is wrong:
    “The X90 will also spawn a cross variant called XC90”

    X90 is supposed to be V90 and XC90 is supposed to be V90 XC.


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