Chery Launches New Brand Called Jetour

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This big ‘n pretty barge is the new Jetour X70 SUV. Jetour is a new brand under Chery Commercial Vehicle, a division of Chery Auto. The brand will have its official debut on January 22.

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The X70 has Jetour badges on the grille and between the rear lights. The Chinese name of the brand is Jietu, best translated as ‘Victory Road’. The Jetour X70 is a large vehicle. It seats seven and measures 4720/1900/1695, with a wheelbase of 2745 and a curb weight of 1560 kilo.

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Chery Auto is working on several seven-seat cars, including one for the Tiggo range and one under the new Exceed brand.

The Jetour X70 is powered by a 1.5 liter 1.5 turbo with 150 horses, mated to a six-speed automatic gearbox, sending horses to the front wheels.

Chinese car makers are launching brand and sub-brands like it is 2005 all over again. They are trying to reach very specific groups, like young people in big cities or budget-premium buyers in smaller cities. Jetour appears to be such an affordable premium car. Buyers in big cities don’t want ‘m, but down hinterlands there is a lot of interest is such cars, so that is likely where we will see most Jetours in the future.

Blue Jetour badge on shiny grille.

One with a different grille.

The new Jetour X70 from China. Well, the more brands the better…

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