Audi e-tron sold at half price to FAW-Audi employees, Audi no response yet

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Audi e-tron is being offered at half price to First Auto Work-Audi (FAW-Audi) employees until December 31st this year, shows an internal marketing document. FAW-Audi did not comment on the news yet.

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The e-tron series is being offered in three versions. The Special Reserve version of e-tron 50 quattro is being sold at 311,400 yuan (42,500 USD). In the market, it is being sold for 622,800 yuan (85,000 USD). The Reserve version is offered for 292,900 yuan (40,000 USD). The market price is 585,800 yuan (80,000 USD). The Luxury version is being sold for 273,.400 yuan (37,300 USD). Its usual price is 546,800 yuan (74,600 USD), which makes it cheaper than Xpeng’s G6 700 4WD Max. The price does not include taxes, insurance and loan expenses.

Audi e-tron has not been refreshed since its market entry in April 2021. Based on the social media posts by the local dealers, some of the e-trons have been sitting in the stocks for over 200 days. One dealer said the locally manufactured e-tron might stop production and that this is the last batch of made-in-China (MIC) e-trons. Only imported versions will be available in the future, the dealer added. It is worth mentioning that FAW-Audi does not manufacture e-trons.

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In March, SAIC-VW Audi joint venture organized a similar campaign for its employees, when it was selling A7L, Q6 and Q5 e-tron for 70,000-160,000 yuan (9,500-21,800 USD) cheaper prices. The media also speculated the campaign was organized to clear the inventories.

FAW-Audi internal advertisment

The Audi 50 e-tron has a twin motor setup and four-wheel drive (4WD). Output is 306 hp and 460 Nm. It weights 2,410 kg. CATL manufactured battery has 96.7 kWh capacity and AC asynchronous electric motor’s peak power is 230 kW. Energy consumption is up to 17 kWh per 100 kilometer. NEDC range varies from 465-500 km.

Audi dealer social media post

Audi e-tron sold 508 units in the first seven months of the year. In July it recorded the highest sales month with 147 units sold. Accidentally or not, its sales have been steadily growing since April when it sold 26 units. The model’s contribution to FAW-Audi sales was minuscule, less than 0.3% throughout the year.

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Source: Dongchedi

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