UEFA (Union of European Football Associations) has announced BYD as the official E-Mobility Partner of the EURO-2024 championship. It will take place in Germany from 14 June to 14 July. BYD will provide electric vehicles to stakeholders during the tournament. Previously, Volkswagen was the UEFA’s mobility partner.
UEFA’s goal for this year is to organize the most sustainable European Championship to date. This is why the Union decided to cooperate with BYD, the world’s biggest NEV (new energy vehicle) maker. Moreover, in Q4 2023, BYD surpassed Tesla and became the largest EV manufacturer. Back to the UEFA, its goal is to provide a wide range of BYD’s NEVs to EURO-2024 participants.
Previously, Volkswagen was the leading partner of UEFA. It was the mobility partner of UEFA national team football competitions from 2018 to 2022, including EURO-2020. In September 2023, Volkswagen said it wouldn’t become a partner of EURO-2024. As we can see now, its place was taken by BYD.
BYD is thrilled to partner with UEFA EURO 2024 and proud to be the first E-mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audienceMichael Shu, managing director of BYD Europe
Aside from providing cars to EURO-2024’s stakeholders, BYD will showcase its latest NEV models at selected UEFA EURO-2024 venues. The exact list of models needed to be specified. However, CarNewsChina expects that BYD will display the latest YangWang models during the tournament, including YangWang U8, YangWang U9, and the recently revealed YangWang U7.
We are excited to welcome BYD, a pioneering brand with a 29-year pedigree in advanced battery technologies with a reputation for global innovation in new energy vehicles and the world’s biggest electric car company, as a partner for UEFA EURO 2024Guy-Laurent Epstein, UEFA marketing director
BYD will also create official fan zones for folks who want to enjoy live match broadcasts. The automaker shared it will hold hundreds of events in more than 230 BYD stores across 19 European countries to celebrate the prestigious tournament together with football fans and customers. More on the UEFA-BYD partnership as we get it.