New Car Brand From China: Meet The Bisu S25

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This is the brand new Bisu S25 SUV, scheduled for debut on the Chengdu Auto Show in September and a launch on the Chinese car market soon thereafter. Bisu is a brand new brand. Full name is Chonqing Bisu Automotive Corporation, based in the great city of Chongqing.




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Bisu is a subsidiary of the Beiqi-Yinxiang joint venture, which sells cars under the Huansu brand. The partners in Beiqi-Yinxiang are Beijing Auto (Beiqi) and the Yinxiang Motorcycle Group.

The Bisu S25 stands on the same platform as the Beiqi-Yinxiang Huansu S2 and Huansu S3. The brand names are similar too: Huansu = 幻速 and Bisu = 比速.

The Bisu brand will be aimed at young cheap-car buyers, whereas the Huansu brand is aimed all cheap-car buyers. The Bisu S25 therefore has slightly hipper lines than the S2 and S3. Interestingly, it will be powered by a 1.3 turbocharged petrol engine, which is, at least so far, unique for the Bisu brand.

The S25 will be very cheap, price will range from around 60.000 to 70.000 yuan.

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Blue Biso badge.

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Red turbo badge.

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Wheel arches are look interesting. Wheels are far too small as usual. Black roof a nice idea, but black A-pillars not so much. Roof rails are rather short but seem usable.

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Lights are hip and not too big. Bisu Auto lettering between the lights.

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BT3 badge on the left refers to the 1.3 turbo engine. Pipe tips look very flat and are likely fake.

Thanks to Erik at ChineseCars.net for the tip!

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4 thoughts on “New Car Brand From China: Meet The Bisu S25”

  1. The relationships among the units within the BAIC empire are so complicated that I bet that even the NDRC doesn’t know exactly what BAIC owns. Also, they have just begun the sale of a few models in Mexico with talk of an eventual assembly plant as well.

    1. Even inside BAIC they don’t exactly know what is happening. Like with all these old-fashioned state owned enterprises there are many factions fighting for cash and influence, making decisions without explicit permission of the top tier, creating a total mess. The other most famous example is Dongfeng where rivaling factions have created numerous brands that compete directly with each other.

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