Enovate is a new EV brand from China. It took them only one mass-produced car (ME7) before changing their name to Enoreve. Chinese name remains the same (天际). On July 13, they launched their second car, Enoreve ME5, with a price tag of 149 900 yuan ($23 000) and 1012 km range.
- ME5 1012 – 149 900 yuan ($23 000)
- ME5 1012 Pro – 159 900 yuan ($24 700)
Enovate was established in 2018 as a premium brand of EV startup DearCC. DearCC is the EV brand of SouEast Motors, which was established in 2016 and introduced at the November Guangzhou Auto Show. DearCC focus was on budget city EVs.
ME5 is produced in Enoreve’s plant in Changsha. In May, Enoreve announced a strategic cooperation with Chinese e-commerce giant JD.com in digital marketing and smart products development.
Enoreve is entering a crowded EV range extender market and will compete with Li-One, BYD Tang DM-i, and new hybrids from Dongfeng built on its Blue Core iDD hybrid platform. Change of name to more unique and patent-unencumbered might also signalize overseas expansion plans, so fingers crossed.