Brilliance-BMW sub-brand will be launched in China this year

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At a press conference surrounding the launch of the China-made BMW X1 Mr. Olaf Kastner, president and CEO of Brilliance-BMW, also said that the joint venture would launch a new sub-brand within this year. The sub-brand will focus on new energy vehicles.

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Mr. Kastner did not reveal anything more. The first time we heard about this plan was in December last year, around the same time BMW announced they were planning to build a BMW 5-series hybrid and a BMW 5-series EV in China under the Brilliance-BMW joint venture. That plan seems off the table now, the greeniebeenies will go to the sub-brand. What cars exactly will be made is yet unsure.


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