Since about two years or so, car makers in China, local and foreign alike, have started the interesting new trend of platform-branding; using a car’s platform name in marketing and PR. I believe it was Toyota who started this trend, with adding ‘TNGA platform’ to their advertising. Other car makers followed the example. But Geely now takes a bold new step: using platform-branding on the car itself!
This is the second part of our series on new petrol powered cars from China – June 2021. For background and more cars see Part 1. We immediately continue with the car you see atop this post; the H6 Coupe HEV.
This is the second part of our series on New Electric Cars From China – June 2021. For background and more cars see Part 1. We immediately continue with the car you see atop this post; the new BYD Dolphin.
In China, the central government has to approve every new car before an automaker can launch it on the market. The approved vehicles are added to a list and that list is published by the government every month. The list includes images and basic specs.
Automakers don’t like this at all because very often the list shows cars that are still a secret. Naturally, we don’t mind (: In this article the most important new electric cars from the list of the month June. The cars on the list will usually launch within 1-3 month of publication. Yes, we can see very far into the future.
The market for small and medium pickup trucks is huge in China, with dozens of manufacturers competing for customers. There is a huge variety of vehicles and power trains, making for a complex and highly competitive marketplace. One of the best established players is Dongfeng Xiaokang, and they have just upgraded their best-selling C71 and C71 trucks.
In China, the government’s term “New Energy Vehicle” covers three categories: electric vehicles (EVs), plug-in electric vehicles (PHEVs) and Fuel cell electric vehicles (FCEVs). Cars in these categories are eligible for the various government subsidies and perks. China’s efforts considering EVs and PHEVs are by now familiar, but at the same time there is a less visible but very real FCEV endeavor going on as well.
The Jimny has always been a popular in China, especially among middle aged womenfolk. But as the Jimny is an import, its relatively high price limits its appeal. That’s where creative Chinese car makers come in. And while they are at it, they make it an electric too. I don’t see Suzuki do that for another decade, considering their slow pace of EV development.
Kia may be known for its innovative electric cars in Europe and North America, but in China they are not that far. Currently, Kia sells only one locally-made EV in China, the KX3 EV, based on the petrol-powered KX3 crossover. And Kia doesn’t sell any import EVs. The lack of electric cars is a big problem for Kia in China, where the government has set very strict fuel economy standards for automakers.
They are so trendy indeed that we sometimes hesitate to post about Lynk & Co, as we are way less trendy than they are. But we usually get over it fairly quickly whenever we realize, again, that all of this trendiness is really just desperate PR not worth our worries.
Now, let’s get on with the Lynk & Co 09.
This pretty face belongs to the WEY Mocha, a new mid-size crossover for China. WEY is a “premium SUV” brand under Great Wall Motors. The brand was launched is 2016 and currently sells nine different cars. The Mocha comes with a daring design, featuring a gigantic grille with the largest WEY logo the world has ever seen. The grille is flanked by twin-LED lights.